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Elastic Path Introduces Connected Commerce for Retail at ShopTalk

Elastic Path Introduces Connected Commerce for Retail at ShopTalk


Demo illustrates advanced personalized transactions based on individual preferences and context


Las Vegas, Nevada – (March 19, 2018) – Elastic Path Software Inc., provider of the world’s most sophisticated enterprise commerce platform, will be showcasing connected commerce for retailers at the ShopTalk conference March 18 -21. Attendees can view the demo in booth #SF19 in the Store of the Future Discovery Zone.

The demo scenarios are centered around use cases a customer would experience while at a ski resort on holiday. Elastic Path Commerce monetizes customer experiences and allows companies to connect them to external data sources for improved personalization based not only on customer preference, but also on context.

“Retailers need to build customer trust more than most brands,” said Harry Chemko, CEO at Elastic Path. “When customers see that brands know who they are and understand their circumstances, that creates trust. Connected commerce meets customers no matter where they are, no matter what their context, or which communication method they are using. Customers can transfer fluidly from one interaction to the next allowing brands to “understand” each customer along their buying journey.”

At the show, Elastic Path will demonstrate how a customer who started a purchase on their phone can come into the store to complete it. Their cart is persistent, and their purchase intentions are known to the in-store sales associate. The customer’s entire purchase history is available as well. Behind the scenes, artificial intelligence is at work to create new purchase recommendations based on known preferences connected with external information including the weather.

“Top retailers are looking to transform their business models by taking advantage of Elastic Path’s ability to mix and match products and services from any source,” said Harry Chemko. CEO at Elastic Path. “The strategy is paying off for our customers who enjoy markedly increased loyalty and greater customer lifetime value.”


About Elastic Path

Defining the future of commerce, Elastic Path develops the world’s most sophisticated enterprise commerce solutions. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences, facilitates business agility, and eliminates sales channel silos. Elastic Path is a private company based in Vancouver, Canada with sales offices in the UK and US.

To see our demo or book a meeting with us at Shoptalk 2018,


Media Contact
Susie Reeves
+1 650-520-1005