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Outgrowing WooCommerce? Learn how Elastic Path can help you move past WooCommerce's limitations, boost conversions, and drive revenue.
Elastic Path and WooCommerce are both popular commerce providers. But retailers, manufacturers, and distributors should know the differences between Elastic Path and WooCommerce.
Elastic Path is a composable commerce solution, which uses API-first, best-of-breed components. WooCommerce is an open-source commerce plugin only available for sites powered by WordPress.
Brands that use Elastic Path get customized, personalized commerce with ease through modular components and integrations. Brands that use WooCommerce are limited to WordPress plugins and extensions.
Elastic Path's modular, composable architecture ensures fast, high-performing sites that boost revenue and conversion. WooCommerce sites run on plugins that depress site speed when traffic spikes.
Elastic Path's composable, API-based architecture gives brands integrations with best-of-breed commerce vendors. WooCommerce relies on plugins, which are software extensions that reduce performance.
Over time, Elastic Path's composable architecture means less long-term maintenance and costs, reducing TCO. WooCommerce has a higher TCO, due to the need for constant maintenance costs and IT support.
Elastic Path is a commerce solution that grows with brands instead of holding them back. WooCommerce brands often complain about their ability to scale, as it requires tons of development hours.
Modular, flexible components and integrations mean that brands using Elastic Path get to market faster. WooCommerce brands move more slowly, needing developer work to bring new experiences to market.
Elastic Path's modular, composable nature means that as commerce needs shift and expand, growing brands can swap in new components. WooCommerce is best for brands with limited commerce needs.
Buyers on a commerce site powered by Elastic Path get fast loading times and personalized experiences. Meanwhile, WooCommerce buyers get a dated, slow site experience - and are less likely to convert.
When we talk to manufacturers, retailers, and distributors that use WooCommerce, they often tell us that the platform was easy to get started with, but that they now face stunted growth because of WooCommerce's limitations. WooCommerce brands are heavily reliant on the WordPress environment, and use plugins and extensions to offer customized commerce experiences. As a business grows, this results in...
Over time, brands that use WooCommerce find themselves putting all their time and money into maintaining their current site. These brands aren't able to pursue the innovative merchandising initiatives and commerce experiments that boost AOV, conversions, and revenue.
Time and money down the drain, stagnant commerce experiences, and general frustration: For a growing brand, WooCommerce is an impediment to scaling and driving more revenue. Wondering how much WooCommerce is holding you back? Get a fast, free commerce site analysis from our Storefront Grader™.
Compared to other commerce platforms, like WooCommerce, BigCommerce, and Magento, Elastic Path allowed us to get new experiences live and in front of customers fast. Our in-house team hasn’t had to learn complicated, new technology – we can make changes and get site experiences live in minutes and days instead of weeks and months.Stephen Cope CIO, Astrak Group
Compared to other commerce platforms, like WooCommerce, BigCommerce, and Magento, Elastic Path allowed us to get new experiences live and in front of customers fast. Our in-house team hasn’t had to learn complicated, new technology – we can make changes and get site experiences live in minutes and days instead of weeks and months.
Brands using WooCommerce often tell us they feel stuck between two choices:
At Elastic Path, we offer a third choice. Unplatforming is a flexible approach that uses modular, composable products to solve specific challenges, one at a time, without requiring a replatform.
An example: One brand we worked with had four developers dedicated solely to WooCommerce. As they moved aspects of their commerce architecture to Elastic Path, those developers gained access to APIs that slashed the amount of time they spend customizing commerce components. In less than a year, that brand estimated they saved thousands of developer and IT hours and turbocharged revenue to over $100 million.
Learn the pros and cons of various commerce platforms, including Magento, to ensure that your brand has a commerce solution that maximizes conversions and revenue.
Some brands that use WooCommerce may figure that continuously delaying a decision about new commerce technology incurs no cost.
Those brands are mistaken. In commerce, no decision means no innovation, and no innovation means no new experiences that drive revenue, conversions, and business growth. A brand that stands pat with WooCommerce is trading today's cost for tomorrow's business success, and will be left behind.
The good news is that Elastic Path gives brands an option for innovation other than a costly rip-and-replace. Choose a commerce experience you want to improve and start there, today, with less cost and the ability to test and experiment. Over time, your commerce experiences will improve, and you will keep pace with (and maybe even get ahead of) the rest of the market.
A monolithic solution provides core commerce capabilities such as checkout, search, and catalog management, in addition to a frontend store, which is what your customers see and engage with. What you see is what you get, and in the case of WooCommerce, being monolithic means being shackled to WordPress functionalities or needing extensive, code-heavy plugins.
Composable solutions allow brands to choose best-of-breed components to power the customer experiences they aim to deliver.
It's simple: Integrations grant fast access to best-of-breed vendors and help maintain and improve site performance and speed. Plugins, a staple of WooCommerce, often require a bunch of code and inevitably lead to a hacked together, heavily customized commerce architecture that tanks site speed and performance.
At Elastic Path, we have a library of instant-on, no-code integrations called Integrations Hub. Brands that switch from plugins to integrations tell us their implementation costs drop 60% and they get new experiences to market months faster than before.
Absolutely. No commerce solution is better for innovators or those with unique needs than Elastic Path. Whether it's a circular business model or the need to support a certain CMS or selling in a regulated industry, we offer the expertise and flexible technology to bring your commerce ambitions to life.
Typically, we see a roughly 50% reduction over three years on total cost of ownership for brands moving to a composable commerce solution from a monolith or retrofitted headless solution.
It depends on your business and your business needs. Chat with one of our commerce experts today to better understand what solution would be best for your brand.
Talk to one of our experts about your WooCommerce solution, and how you can address business challenges fast and without replatforming with Elastic Path.