Illumina

From Out-of-the-Box to Innovative Commerce

Previous Platform

IBM Websphere

Industry

Medical Devices

Use Case 

Web Store

Partner 

Deloitte

 

“We knew we needed an agile solution that would depart from the monolith approach and give us flexibility. We selected Elastic Path because their solution allows us to customize to a very large degree through a solid backend while still allowing us to own the front-end experience.”

- Riccardo Caruso, Director of eCommerce and Digital Analytics

 

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Meet Illumina 

Illumina is the global leader in DNA sequencing, serving its customers in the research, clinical, and applied markets.

At the convergence of B2B and B2C, Illumina sought a solution that could support the various channels their customers require via website, eProcurement, and distributors.

In a future state, Illumina aims to have all customers completing orders and quotes online. What might seem simple is quite complex as Illumina sells through the website, eProcurement and distributors, but partnered with Elastic Path, Illumina will deliver a fast-purchasing experience to their customers across all channels.

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"One of the winning aspects of working with Elastic Path is their highly technical team. Our two teams immediately clicked being so highly skilled, knowledgeable and passionate about what we do. For us, this has made a big difference and confirms that we have made the right choice."

-Riccardo Caruso, Director of eCommerce and Digital Analytics, Illumina

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