Ecommerce Links: September 2014
Greetings from the Shop.org Annual Summit, we'll be back to regularly scheduled blogging next week. In the meantime, enjoy Get Elastic's top picks for ecommerce-related wisdom from around the Web this month of September, 2014.
- If you're going to do A/B testing, it's critical that you understand the difference between statistical significance and validity. (Hint: if you don't, you may roll-out "imaginary" winners - with NO conversion lift.)
- What is confidence? How much should you require? How long should you run a test? The Adobe Digital Marketing Blog interviews data scientist John Kucera on how marketers can overcome trust issues statistically.
- Econsultancy peresents its guest checkout best practice guide and tests the checkouts of 25 US retailers and 30 UK retailers.
- Like sticking to "best practices?" KISSmetrics shares 3 risky ecommerce techniques that can actually increase conversion.
- In Google news...Google introduces structured snippets into search results. What does that mean? Click to find out.
- Online discounts vs. free shipping offers. Which is more effective? The answer may be "it depends which customer segment."
- Emarketer discusses Why marketers still haven't mastered personalization.
- Are you making any of these common, costly PPC mistakes.
- Home pages, landing pages and checkout seem to get the most A/B testing love, but what about your all-important navigation? MarketingExperiments shares what you need to know about testing navigation menus.
- When should you use validation messages vs. warnings in online forms (especially checkout)? Baymard Institute walks you through the dos and don'ts from their own user testing labs.