September 30th, 2014 | 2 MIN READ

Ecommerce Links: September 2014

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Greetings from the Annual Summit, we'll be back to regularly scheduled blogging next week. In the meantime, enjoy Get Elastic's top picks for ecommerce-related wisdom from around the Web this month of September, 2014.

  • What is confidence? How much should you require? How long should you run a test? The Adobe Digital Marketing Blog interviews data scientist John Kucera on how marketers can overcome trust issues statistically.
  • Online discounts vs. free shipping offers. Which is more effective? The answer may be "it depends which customer segment."
  • Home pages, landing pages and checkout seem to get the most A/B testing love, but what about your all-important navigation? MarketingExperiments shares what you need to know about testing navigation menus.
  • When should you use validation messages vs. warnings in online forms (especially checkout)? Baymard Institute walks you through the dos and don'ts from their own user testing labs.

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