June 29th, 2015 | 2 MIN READ

Ecommerce Links: June 2015

Written by author_profile_images Linda Bustos

Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Summertime...and the livin's easy. At your leisure, enjoy some of our favorite articles from the month of June:

  • Think you've nailed omnichannel ecommerce? Think again. Our own Matt Dion explains how Google's Buy button and Android Pay impact your omnichannel strategies.

  • Can you overoptimize your site? You bet. Rishi Rawat shares an idea of how to streamline your optimization efforts to user segments.
  • Successful ecommerce isn't just about great UX, it's also about great merchandising. And great merchandising isn't just about merchandise! Hubspot's The Psychology of Choice is an excellent primer on the the role of bias, priming, and other psychological quirks in decision-making, along with solid selling and positioning tips.
  • Ecommerce sites that use pagination must do so with SEO in mind. Should you use rel=canonical, or Webmaster Tools parameters, or something else? Moz discusses how to use JavaScript to eliminate the problem altogether.

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