Before we dive into the links, there's still time to register for Conversion Conference and Affiliate Management Days upcoming in March. I'll be speaking on Remarketing and Checkout Optimization, respectively. I would love to connect!
- What could be worse than SOPA and PIPA? A similar Act on a global scale. Find out why some believe ACTA ‘Is More Dangerous Than SOPA’.
- Even if you didn't take your site offline to protest SOPA, it's important that you know How To Handle Downtime During Site Maintenance. Make sure you don't confuse search engines -- it could impact your rankings.
- HTML5 - this is why it's hot. Amazon Scoots Past Apple’s Rules With HTML5 iPad Kindle Store. If you recall, Apple wants 30% of in-app revenue, this is a good workaround.
- While the 2012 predictions posts have for the most part died down, check out why shopping cart abandonment is set to rise in 2012.
- How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business is a good reminder why you must calculate customer lifetime value to know how much you can spend to acquire a new one. PS: Netflix' LTV is 25 months and $291.25.
- Fun fact: the top 5 passwords used at Gawker account for about 25% of all users. The #1 password is -- wait for it -- 123456 (over 3000 accounts!) For more reasons why you should be diligent to push users towards secure passwords, check out Data Monday: Login & Passwords.
- Spotted in the wild: a paid search ad that lands the user on a customer review page rather than a product page. This is a great way to build user trust, no matter what you're selling.
- You know we love infographics, and this one comes to us via Econsultancy: Profiling the Social Gamer. Hint: it's not an 18 year old boy.
- The New York Times broke a story on an Amazon seller who offered refunds for 5 star reviews. Is this gaming the system, or mere incentivizing word of mouth? You decide.