Press Releases | March 4, 2014
Leading Digital Agency MRM//McCann Joins Elastic Path Partner Network
Award-winning global marketing agency to help deliver experience-driven commerce as Elastic Path strengthens its partnership strategy
Vancouver, B.C. (March 4, 2014)
— Elastic Path Software Inc., the digital commerce company, today announced that it has entered into a partnership with MRM//McCann, a leading global customer experience marketing agency, to deliver exceptional experience-driven commerce solutions.
"MRM//McCann is a world-leading creative agency that really understands the value of digital experiences, so they're the perfect partner for Elastic Path," said Mark Williams, Co-founder and Executive Vice President, Elastic Path. "We're very pleased to have the innovative thinkers and creatives at MRM//McCann join the Elastic Path partner network."
MRM//McCann, part of McCann Worldgroup, has more than 30 offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific. The agency recently won 3 Intel Innovation Awards at the Consumer Electronics Show (CES), being recognized in three of six categories, more than any agency has ever received in a single year.
"Today's digitally-empowered consumers have extremely high expectations of modern marketers," said Hank Summy, President, MRM//McCann. "Our digital craftspeople help engage with customers in powerful, contextual ways. By adding Elastic Path's ecommerce platform to our creative digital experiences and digital storytelling, we forge strong connections between brands and consumers that generate value for our clients."
MRM//McCann has created digital experience projects for the world's best brands, and their client list includes Dell, General Motors, Johnson & Johnson, JP Morgan Chase, L'Oreal, MasterCard, Microsoft XBox, Nestle, Nikon, Verizon, and others.
The announcement is part of Elastic Path's renewed focus on building out its partnership strategy. In January 2014, Elastic Path added 3 new executives to its internal partnership building team with the goal of further expanding solution integrator and technology partners in North America, EMEA, and APAC.
For more information about Elastic Path's partnership network, visit http://www.elasticpath.com/partners/solution-partners
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today's multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrmworldwide.com.
About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe®, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands — including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union, use Elastic Path to drive billions of dollars in digital commerce annually.