Driven by Millenials taking the place of Baby Boomers as key B2B buyers and global pandemic, the B2B buying process is rapidly digitizing and becoming increasingly omnichannel. To achieve sustainable business growth in this environment, B2B manufacturers need to transform their business to provide a digital-first buying experience across all sales channels, including sales personnel, web, and partners.
Bring any B2B business model no mater how complex online while streamlining purchasing process for the buyers with:
- Support for large enterprise accounts
- Account-specific product assortment and pricing
- Customer-specific discounts and promotions
Drive incremental revenue growth and increase customer stickiness by introducing new business models:
- Ordering from IoT-enabled equipment and connected devices
- Support for innovative products, services and pricing models
- Easy integration with external IT systems
At the convergence of B2B and B2C, Illumina sought a solution that could support the various channels their customers require via website, eProcurement, and distributors. This will help the company to deliver a fast-purchasing experience to their customers across all channels.
Schedule a Demo & See How Elastic Path Can Re-Platform Your B2B eCommerce!
“We selected Elastic Path for its powerful APIs, flexibility, and the robust documentation. The support from the entire Elastic Path team throughout the sales cycle into implementation has demonstrated their commitment to our success and further validates our selection choice.”
Former Head of Technology, Scout & Cellar
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Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business.