Driven by Millenials taking the place of Baby Boomers as key B2B buyers and global pandemic, the B2B buying process is rapidly digitizing and becoming increasingly omnichannel. To achieve sustainable business growth in this environment, B2B manufacturers need to transform their business to provide a digital-first buying experience across all sales channels, including sales personnel, web, and partners.
Bring any B2B business model no mater how complex online while streamlining purchasing process for the buyers with:
- Support for large enterprise accounts
- Account-specific product assortment and pricing
- Customer-specific discounts and promotions
Drive incremental revenue growth and increase customer stickiness by introducing new business models:
- Ordering from IoT-enabled equipment and connected devices
- Support for innovative products, services and pricing models
- Easy integration with external IT systems
Johnstone Supply partnered with Elastic Path to improve the customer experience across all channels. Resulting in an increase in traffic by 70% and an increase in sales of 150% in the past 4 years.
Schedule a Demo & See How Elastic Path Launches B2B eCommerce!
“We selected Elastic Path for its powerful APIs, flexibility, and the robust documentation. The support from the entire Elastic Path team throughout the sales cycle into implementation has demonstrated their commitment to our success and further validates our selection choice.”
—Ruyi Ren,
Former Head of Technology, Scout & Cellar
Resources
Is Elastic Path the right solution for your ecommerce needs? Our Buyer's Guide leads you through the process of identifying the right commerce platform for your needs.
This guided checklist will strictly help with deciding if Elastic Path will be the right fit for you.
Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business.