IBM

Why IBM is selling its e-commerce platform business

The asset-sale comes as IBM is seeking to become a leader in the hybrid cloud market, which combines software and services delivered over the public Internet with similar offerings run on companies’ own servers and data centers. In October, IBM agreed to buy Red Hat Inc., a specialist in this area, for $33 billion.

Darin Archer, chief marketing officer at e-commerce platform provider Elastic Path and a former IBM executive, says IBM would be wise to double down on the cloud business where he thinks “IBM could find another hundred years of life. It just needs to be smaller to move quicker.”