Consumers’ appetite for shopping “experiences” has never been higher. The explosion of digital touchpoints, particularly mobile, smartwatches, and recently smart home devices and the IoT, have raised the bar for what consumers expect from the brands they love. These experiences have to be smart, personal, contextual, and natively digital.
Faced with these enormous pressures, more CIOs are looking to build a new kind of technical architecture -- the Digital Experience Platform -- to drive digital innovation and digital transformation for their organization. But one size does not fit all. In a world where legacy technology isn’t going away, best-of-breed capability and solid integration matters.
This ebook offers valuable tips and strategic advice for CIOs, Chief Digital Officers (CDOs), Ecommerce Directors, who are thinking about deploying a digital experience platform across their organization.