Welcome to the Composable Commerce Miniseries
Need to grow your eCommerce revenue, but feeling held back by eCommerce solutions that are too slow or too rigid to adapt to your needs?
Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce. This approach will empower your team to keep up with customer needs, outpace the competition, and hit ambitious growth targets.
Episode One | Introducing Composable Commerce
Don’t know what Composable Commerce is? No worries, we've created the Composable Commerce miniseries to walk you through a step-by-step process to unshackle from your legacy eCommerce solution and embrace headless.
Watch episode one to discover:
- What Composable Commerce is
- How Composable Commerce can help you hit business targets
- How Rebecca Hicks, Senior Manager of Digital Experiences at Pella Windows & Doors, transformed their digital strategy with Composable Commerce
Episode Two | How to Estimate the Total Cost of Your eCommerce Solution
This episode will dissect the total cost for a typical ecommerce strategy using both composable solutions and legacy eCommerce platforms.
Watch episode two to discover:
- The 5 key items that will affect your total costs
- Hidden costs to beware of
- How Composable Commerce ensures the lowest total cost
"Organizations will need to move toward composable commerce to keep up with the pace of change in customer demand."
Episode Three | How to Architect Your Composable Commerce Solution
This four-part episode features commerce expert and Senior Director of Partners & Enablement, Jamie Smith. Jamie leverages his 20+ years of experience designing and building diverse headless eCommerce architectures.
Watch episode three to discover:
- What a Composable Commerce architecture is
- The four-step process to designing your Composable Commerce architecture
- Stories of how brands have successfully architected their digital solution with Composable Commerce
Episode Four | How to Use Extensibility to Design & Deploy at Speed
This episode will walk you through how Composable Commerce empowers you to quickly adapt to customer and market needs to extensibility.
Watch episode four to discover:
- How Composable Commerce powers extensibility
- A live demo of Elastic Path that shows extensibility with no code
- How CITYROW leverages extensibility to keep up with customers
Episode Five | How to Compose a CMS into Your Commerce Framework
In this episode, we’ll walk through a step by step process for integrating CMS.
Watch episode five to discover:
- Why a tight CMS + Commerce experience is important
- A demo with Elastic Path & Contentful (CMS) powered by Hycom
- How Pella Windows & Doors used Composable Commerce to tightly integrate with their CMS solution to launch a beautiful, D2C experience
Episode Six | How to Integrate with Your PIM Solution
In this episode, we’ll walk through a step by step process for integrating your PIM and Commerce solution.
Watch episode six to discover:
- Why a tight PIM + Commerce experience is important
- A demo with Elastic Path & PIM integration
- How Deckers Brands used Composable Commerce to tightly integrate Salsify & Elastic Path to launch mobile self check out in 7 weeks
Episode Seven | How to Rapidly Add a new Sales Channel
In this episode, we’ll discuss spinning up a new channel with a headless Composable Commerce solution.
Watch episode seven to discover:
- Why agility is important when focusing on digital commerce
- A demo of an Elastic Path mobile shopping experience
- How Stance used Composable Commerce to rapidly build mobile self-checkout with Elastic Path instead of their monolithic solution
Episode Eight | How to Deliver Personalized Search Experiences
In this episode, we'll discuss why search experience is a vital part of the customer journey and how Composable Commerce helps you to select the search provider of your choice.
Watch episode eight to discover:
- Metrics related to the search experience
- Search provider integration challenges
- Demo on how Elastic Path and Perficient solution to plug in a new search provider quickly
Episode Nine | Making Every Moment Shoppable
In this episode, we'll discuss why it is essential to provide customers with the ability to transact at any touchpoint at any point in time.
Watch episode nine to discover:
- Why omnichannel shopping is important
- How Composable Commerce can help in making any touchpoint shoppable
- Demonstrate how Elastic Path makes in-game purchases easy
Episode Ten | How to Enable Conversational Commerce
In this episode, we'll discuss why conversational commerce is essential and how to enable it.
Watch episode ten to discover:
- Chatbot usage metrics
- How Composable Commerce can help to introduce conversational commerce
- Demo how Elastic Path enables convenient re-ordering with the help of chatbot
Get Your Composable Commerce Consultation
Take back control of your commerce experience with Composable Commerce, a concept that embraces uniqueness, differentiation and understands that “functionality fit for everyone” will not be enough. The composability technique empowers you to select and assemble functionality for your specific business requirements.