Planning for Black Friday? One area you might be overlooking is your checkout experience. Recent studies have found that 96% of eCommerce businesses in North America have at least five basic errors in their checkouts.
While this might not seem like an alarming issue, even the slightest friction in the checkout experience can cause a consumer to abandon their cart and complete their purchase on a competitor's site, resulting in a drop in revenue and customer loyalty.
Prepare by accessing our Black Friday bundle. You'll receive a report based on a recent study from Edgar, Dunn & Company, and Elastic Path Partner, Stripe, and an on-demand webinar featuring Tamra Gray, VP of Payments at Elastic Path, and Kevin Flynn, Retail Industry Lead at Stripe that breaks down the top checkout errors and how you can improve your experience before Black Friday.