APIs Seek LTR's: Putting Your Commerce into Context

Traditional ecommerce is about forcing customers to a web store, and then forcing them to buy as much as possible, as quickly as possible. Sometimes, they come back. Often, they don’t. To boost customer loyalty and lifetime value, enterprises must look for new and creative ways to monetize their offerings, especially digital goods and content. Ecommerce 2.0 is about identifying real customer demands, and then creating products and services that meet them across every touchpoint, from websites and mobile apps to social networks, games, cloud services, and every other connected experience. Monetizing them with commerce APIs can then generate valuable, sustainable, recurring revenue. In this presentation from the API Strategy Conference hosted in New York, NY, Elastic Path Senior Architect Matt Bishop will discuss how these APIs make money by bringing you closer to your customers.