Let’s face it, today’s B2B businesses haven’t fully embraced digital channels to meet the needs and expectations of their customers. To start, B2B companies need to move away from a transactional mentality when it comes to their B2B ecommerce solutions and utilize rich imaging, video, and detailed storytelling content to convey the products and services that differentiate them from an increasingly competitive market. To do that, they need to go headless.
What are the considerations, what are the trade-offs, and what are some of the hidden challenges of using headless B2B ecommerce solutions? Do agile front-ends reduce the complexity of an ecommerce site or contribute to it? Is it worth it to buy the system versus build it in-house? Listen in to clear the confusion on whether headless is right for B2B companies.
Join Darin Archer, CMO of Elastic Path, James Brooke, CEO of Amplience and, John Williams, CTO, Amplience, to explore these topics of conversation and understand the options available for B2B companies. We’ll demonstrate how the joint Elastic Path Amplience solution can deliver diverse content across multiple touchpoints.
Darin Archer, CMO, Elastic Path
Darin is responsible for marketing and product marketing at Elastic Path and leads their market strategy to help more enterprises seamlessly bring commerce directly into any interaction. He joined Elastic Path from IBM, where he was Director of Strategy and Offering Management for WebSphere Commerce. Prior to IBM, Darin held senior leadership positions at Intel and Adobe, where he drove product strategy in digital marketing, commerce and the Internet of Things.
James Brooke, CEO, Amplience
James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud-based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.
John Williams, CTO, Amplience
John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.
Learn how your B2B business can benefit from going headless
Wednesday, July 24th
9:00am - 10:00am PST