What is the value of going headless in B2B?
Today, B2B businesses are still working to fully embrace digital channels in order to meet the needs and expectations of their customers. To do so, they need to move away from a transactional mentality and utilize rich imaging, video, and detailed storytelling content to convey the products and services that differentiate them from an increasingly highly competitive market.
In order to accomplish this, they need to go headless but given that B2B business is inherently pragmatic, the notion of using headless B2B eCommerce solutions comes with many questions.
In this webinar, Darin Archer, CMO of Elastic Path, James Brooks, CEO of Amplience and John Williams, CTO of Amplience discuss:
- How headless creates value in B2B
- The ways in which the evolution of the B2B buyer persona has changed purchase experience requirements
- Making the headless content and commerce synergy that has been so successful in B2C commerce a reality for B2B businesses
- Customer success stories on how they were able to leverage technology to digitally transform the purchase experience for their buyers and sellers.
Darin Archer, CSO, Elastic Path
Darin is responsible for marketing and product marketing at Elastic Path and leads their market strategy to help more enterprises seamlessly bring commerce directly into any interaction. He joined Elastic Path from IBM, where he was Director of Strategy and Offering Management for WebSphere Commerce. Prior to IBM, Darin held senior leadership positions at Intel and Adobe, where he drove product strategy in digital marketing, commerce and the Internet of Things.
James Brooke, CEO, Amplience
James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud-based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners.
John Williams, CTO, Amplience
John is responsible for Amplience’s research and development and has a track record of matching technical innovation with business strategy. John was previously CTO and Head of Technology at LBi, the global digital agency, and has an MBA from Imperial College.