It seems like everyone either has or needs an API these days. Analysts are touting how critical it is for businesses to engage their customers across every touchpoint. APIs are supposed to fuel innovation for these new applications, new channels, and, ultimately, new ways to generate revenue. But getting your API strategy off the ground could be more difficult than it sounds. Even with the right strategy and architecture, there are very real technical challenges in your way. Join API experts from Elastic Path Software as well as API Evangelist Kin Lane for a frank discussion on the current state of APIs.

Webinar takeaways:

  • Learn how APIs are critical to the way consumers engage with businesses today
  • Understand how your current challenges can be solved by a smart API strategy
  • Appreciate what technical roadblocks await your team, and how to solve them

From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telecommunications industry.

In this 30 minute webinar (part one in our three part series), you will learn:
 

  • Keys to keeping a customer on-site and engaged in your guided selling process
  • The importance of value propositions (and how to make them effective)
  • How to assist customers in making the right device and service selection
  • Best practices for features and design to help customers build their bundle
  • Tips for reducing cart and checkout abandonment

From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telecommunications industry.

In this 30 minute webinar (part one in our three part series), you will learn:
 

  • Keys to keeping a customer on-site and engaged in your guided selling process
  • The importance of value propositions (and how to make them effective)
  • How to assist customers in making the right device and service selection
  • Best practices for features and design to help customers build their bundle
  • Tips for reducing cart and checkout abandonment