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Retail Store of the Future - Onmichannel Commerce + Content Concept

The Store of the Future is a prototype luxury retail store created by Elastic Path to demonstrate how commerce + content can be deployed in a multi-channel environment to drive higher revenue. Today's empowered shoppers want and fully expect their favorite brands and retailers to deliver rich, personalized, customer-centric shopping experiences across all channels. This calls for a rethink of how online and offline channels can be integrated using best-of-breed commerce and content technologies.


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