Platform Flexibility the Key to Enable Innovation
Elastic Path's vision is to help the world's best brands create value from great digital experiences. To do that, our platform must be flexible so that our customers can change underlying components without being forced to rewire touchpoints. This is a major pain-point for companies trying to be innovative. Hardcoding touchpoints to individual backend systems creates an overwhelming demand on IT resources, resulting in a loss of business agility. Marketing departments often perceive this as moving too slowly and become frustrated. But once you expose the capability of commerce everywhere, the engineering team can embed commerce into everything a company does. We need to make commerce that easy in order to embed it in everything you're doing. And that's where ultimate flexibility comes from.
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