Elastic Path Unveils Industry’s Most Flexible Ecommerce Software for Adobe Marketing Cloud

Breakthrough solution eliminates the barrier between ecommerce and digital marketing platforms

SAN DIEGO (Adobe Evolve Summit) – Nov. 18, 2014 – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today released a new version of its flagship product, Elastic Path for Adobe Marketing Cloud. The new ecommerce solution adds essential monetization capabilities to the Adobe digital marketing system, and provides companies with a single integrated platform to deliver desktop, mobile, and in-store experiences that fully engage customers and increase buyer conversion.

Deploying a Modern Ecommerce Solution
According to Forrester Research, retail sales in North America alone are expected to top US$3.6 trillion by 2017, with half of that (US$1.8 trillion) either purchased in or influenced by a web, mobile, or other digital experience.

“Deploying a modern ecommerce solution has never been more important, as the numbers clearly illustrate the tremendous opportunity for customer-obsessed retailers,” said Peter Lukomskyj, Vice President Products for Elastic Path. “Unfortunately, so many companies are using obsolete technology or don’t have the tools necessary to satisfy the demanding consumer of today, let alone future shopping possibilities such as wearables or personalized in-store signage. Our platform is built to do this – it allows marketers to take merchandising, personalization, and order capture from the web store into every customer interaction with their brand.”

Best of breed flexibility versus “Big Iron”
Elastic Path provides an integration-friendly, API-centric alternative to single-vendor platforms that makes it easy for developers and digital agencies to integrate with other critical business systems. Built with a focus on interoperability, Elastic Path offers the most open, secure, and extensible way for businesses to future-proof their digital platforms and respond easily to market changes, consumer preferences, and new technologies.

In a recent trend report on commerce technology investment, Forrester Research recommended that commerce suites provide “four foundational pillars” to meet the needs of consumers. These distinct areas are commerce management, experience management, product information management (PIM), and order management (OMS). Elastic Path for Adobe Marketing Cloud offers industry-leading commerce and experience management capabilities, and recently the company introduced two new Extended Commerce solutions that provide key product information and order management functionality:

  • OMS by Jagged Peak® simplifies order management and fulfillment for the most complex retail environments. The cloud order management system aggregates and streamlines the lifecycle of any order, from any source. It enables new fulfillment models that meet consumer demands to buy, pick up, and return anywhere.
  • PIM by Agility Multichannel® puts brands’ most valuable data at the heart of an omnichannel commerce strategy, allowing them to deliver up-to-date product information everywhere it needs to go, instantly. In conjunction with Elastic Path for Adobe Marketing Cloud, PIM by Agility allows merchandisers to take their offers to the widest possible audience, in a personalized and contextual way.

“In today’s competitive environment for digital marketers, customers tell us that they want focused, best-of-breed software designed to interoperate in a multi-vendor IT environment, not the illusion of a locked-in, single stack platform,” said Matt Dion, Vice President of Marketing at Elastic Path. “Elastic Path has innovation, integration, and interoperability at its core, so together with our partners we can easily go toe-to-toe with any standalone legacy suite. Our solution is comprised of best-of-breed products that together gives companies everything they need to serve today’s empowered consumers.”

Enhanced Commerce for Adobe Marketing Cloud
Elastic Path for Adobe Marketing Cloud is optimized for use with the latest version of Adobe Experience Manager, and adds numerous ecommerce features to Adobe Marketing Cloud, including:

  • Customer promotions with segmentation and configurable business rules;
  • Campaigns and teasers for promotions;
  • Checkout optimization with support for address books and shipping options
  • Adobe® Target integration for search-driven merchandising;
  • Flexible cart and checkout capabilities; and
  • Tokenized billing and payments for enhanced security.

Elastic Path for Adobe Marketing Cloud was built from the ground up to use Adobe Experience Manager as its frontend. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and other Adobe solutions to create, manage, and optimize customer experiences with completely integrated ecommerce functionality – such as testing and personalizing individual prices, or seamlessly adding a purchase flow to content marketing sites.

For more information about Elastic Path for Adobe Marketing Cloud, visit https://www.elasticpath.com/adobe-ecommerce.

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit www.elasticpath.com/company/about-us