Elastic Path and Lulu.com join Europe's first e-reading conference

Thought leaders bring expertise to World E-Reading Congress

Vancouver, BC, Canada, April 4, 2011 -- Elastic Path Software, provider of the industry's most flexible enterprise ecommerce platform and consulting services, will be joining open-publishing leader Lulu.com for a co-presentation at the upcoming World E-Reading Congress—a conference that will bring together publishing, e-reader and mobile device manufacturing, and ecommerce authorities to examine future business models in the digital era.

Having recently formed a partnership to enable Lulu's unique ecosystem of over 2.5 million customers to benefit from the advantages Elastic Path's flexible ecommerce platform provides, these two companies exemplify the co-operative business model that will continue to emerge as print media migrates further into the digital realm. As such, Lulu and Elastic Path were obvious choices to bring the expertise and experience their partnership has garnered to the World E-Reading Congress.

The first conference of its kind in Europe, the World E-Reading Congress will also feature top executives from global enterprises such as Harper Collins, Google, and The Wall Street Journal. Offering an unrivalled CEO speaker lineup from some of the world's leading innovators in digital media and other related industries, the World E-Reading Congress will focus on helping publishers build the framework needed to meet the array of challenges that will arise with the evolution of digital media. Presentations, panels, and discussions will address such topics as revolutionizing today's publishing company, free content vs. paid content, and digital rights management.

Day one of this groundbreaking summit will find Elastic Path joining Lulu.com CEO and founder Bob Young for their co-presentation "Reinventing Business Models for a New Publishing Era." Conneighton, a recognized authority in ecommerce who has worked for such industry leaders as ATG, Gartner, and Oracle, and Young, the digital publishing pioneer who previously co-founded Fortune 500 software company Red Hat, will bring their expertise to the World E-Reading Congress to help publishers maximize profit-making potential in this emerging marketplace. Establishing and maintaining consumer relationships in the digital era, moving beyond the traditional computer model, and the changing role of the publishers' ecommerce platforms as more content migrates to digital form will be among the issues explored by these two experienced innovators.

"Successful e-reading publishers must offer a consumer environment that is frictionless, social and everywhere," said Conneighton. "Together, Elastic Path and Lulu are creating the world's most democratized platform—one that embraces participation by any publisher and any author. We are proud to announce it at this conference."

The World E-Reading Congress will be held in London, UK on May 9-11.

About Lulu
Lulu (www.lulu.com) is the leader in open publishing, empowering creators of all kinds—individuals, publishers, educators, and enterprises—to publish and sell while enabling buyers to discover new knowledge. Powered by an Internet retail site, global distribution system and social content discovery engine, Lulu helps creators make and monetize content in a variety of formats, including physical books and eBooks. It connects them to buyers on Lulu.com and in third-party channels, including Amazon.com and Apple's iBookstore. With the recent release of Lulu's open publication APIs, which enables publishers, businesses, and developers to create web applications, powered by Lulu, and marketed under their own brand names, Lulu is redefining the future for all publishers and providing creators with even more freedom.

About Elastic Path Software
Elastic Path provides the industry's most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is flexible, social, and everywhere. Major global brands such as Google, Time Inc., and Virgin Media rely on Elastic Path to innovate and grow. Web: https://www.elasticpath.com. Blog: www.getelastic.com. Twitter: www.twitter.com/elasticpath