Is Your Brand Ready to Win Hearts On Valentine's Day?

According to the National Retail Federation, Americans will spend over $20 Billion on gifts, food and celebrations for the Valentine’s Day holiday. That’s up over a billion dollars from 2018. The most common purchases? Candy, flowers and an evening out. The competition is on for businesses to catch the hearts of consumers this holiday — and the rewards are lucrative: the average person is expected to spend nearly $162, this year.

So how can a brand ensure that consumers choose them when expressing their love this Valentine’s Day? I talked to Harry Chemko, CEO and commerce technology expert at API-oriented commerce brand Elastic Path, to get his take on how to stand out from the crowd this Valentine’s Day.