Why Should Retailers Invest in Voice-Activated Commerce?

“Voice or conversational commerce allows customers to add to their shopping or wish lists while they’re thinking about it and also complete or change orders, be it at home, on the move or elsewhere. As strange as it may seem to have people walking down the street blurting out something like “Alexa…groceries, add milk” or “order Monday night’s dinner and have it waiting for me for pick up after work”, this voice enabled commerce tool allows for a much more seamless and intuitive experience for the shopper.

Voice is extremely useful for routine tasks or repeat purchases. It can allow customers to avoid the holiday rush at home and within physical brick and mortar stores, providing a huge customer experience improvement. In particular, Amazon will continue to do well thanks to the pervasiveness and usefulness of Alexa.” – Sal Visca, CTO, Elastic Path