Multichannel Merchant

Warby Parker Uses Augmented Reality to Launch Virtual Try-on

Warby Parker had attempted virtual try-on on its website, but it was pulled shortly after implementation, according to TechCrunch.

“The virtual shopping malls are coming, the virtual shopping malls are coming, well still not yet, but AR is now a standard feature any commerce team should take advantage of in their mobile experience,” said Darin Archer, CMO of Elastic Path. “I bought my living room rug off of Crate & Barrel after ‘seeing’ how it would look on my floor with my furniture. This will feel as standard as ratings and reviews in the next year or two.”

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