Voice-controlled shopping has got consumers yelling 'Alexa'

Voice-controlled devices may just not influence direct shopping but also help retailers in other ways. “Voice or conversational commerce allows customers to add to their shopping or wish lists while they’re thinking about it as well as completing or changing orders, be it at home, on the move or elsewhere,” argues Sal Visca, CTO at Elastic Path, the e-commerce company. “As strange as it may seem to have people walking down the street blurting out something like ‘Alexa, groceries, add milk’ or ‘order Monday night’s dinner and have it waiting for me for pick up after work,’ this voice-enabled commerce tool allows for a much more seamless and intuitive experience for the shopper.”