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Boost brand loyalty and scale your business with unified commerce experiences across every consumer touchpoint.
Omnichannel eCommerce refers to an eCommerce strategy that holistically integrates a business’ consumer touchpoints for a more seamless, convenient, and frictionless customer experience. Omnichannel eCommerce creates a unified experience for customers throughout their buying journey and facilitates a relationship that lasts well beyond individual purchases.
Common omnichannel eCommerce experiences include:
Whether a customer begins their journey on their mobile device, computer, or in a brick-and-mortar store, the omnichannel eCommerce experience will bring every aspect together seamlessly.
The advent of the smartphone and the expansion of IoT has digitized and convoluted the customer journey. Businesses looking to keep up with competition and scale their business will need to navigate new dynamic behaviors and trends to meet customers at their level.
Consumers crave convenience, easy access to product information, and prefer personalized shopping experiences. And in our modern digital age, customers expect these benefits. An omnichannel eCommerce strategy empowers companies to deliver on these demands by enabling customers to carry their experiences across touchpoints and shop according to their timeline, needs, and preferences.
With your digital channels integrated, you can easily deliver, update, and optimize your messaging across touch points. The result? A seamless, consistent brand experience.
By making it easier and more convenient to engage with your business across devices, you can build stronger brand affiliation, keep customers happy, and reduce churn.
The more physical and digital channels you leverage and introduce into your eCommerce strategy, the more visibility your brand and products will have, which can improve your bottom-line.
Centralizing consumer data will give you a more comprehensive, end-to-end picture of your customer’s journey, providing actionable insights for improvements to the customer experience.
Many businesses today operate with a multichannel approach, a strategy that leverages a myriad of sales and marketing channels, such as web, mobile, and in-store. The key difference between a multichannel and an omnichannel strategy is that the channels in an omnichannel approach are interconnected and synchronized. Multichannel eCommerce strategies focus on building, maintaining, and optimizing each channel in silos. To keep up with today’s customers, an omnichannel approach has become critical.
International luxury jeweler Teilor partnered with Elastic Path to embrace an omnichannel approach.
Learn about common omnichannel eCommerce challenges and how to overcome them.
Product merchandising has evolved over time and will evolve more. What does the future hold?
See examples from top brands to learn about their omnichannel eCommerce strategy.
Connecting with your target audience at their convenience is the key to success. Keep up with your customers by quickly and easily building unique B2C, B2B2C, or B2B eCommerce experiences on any digital touchpoint.
Protecting personal information from data breaches is critical to any organization, especially one that’s selling on different online channels. Elastic Path offers HIPAA and SOC 2 compliance.
It can be, depending on the scale and complexity of what your business needs to implement the approach. Your costs and timeline will vary based on the current state of your tech stack and employee operations, and whether or not new tools need to be introduced. One way to reduce costs in the long run is to adopt headless eCommerce.
Absolutely. The proliferation of devices and expansion of IoT has made the B2B buyer's journey just as complex. To stay ahead of the consumer, B2B businesses must introduce new touchpoints and integrate their existing channels to provide a seamless, frictionless purchasing experience.
Learn more in our webinar co-hosted with Amazon Business, "Omnichannel eCommerce: Deliver a Smooth B2B Experience."
Not necessarily, but going headless can simplify a number of the most common challenges business face when implementing an omnichannel strategy. Read our omnichannel eCommerce eBook to learn more.
Discover how to propel your omnichannel strategy with Elastic Path. Chat with an expert today.