No Pressure but CX Could Make or Break Your Brand

“Brands today need the ability to deeply personalize customer experiences, adapt quickly to changing market needs, and eliminate the need to involve IT staff in every adjustment to the customer experience. Utilizing open source content management along with headless commerce, brands can create personalized commerce experiences at any and every touchpoint imaginable and know their brand feels the same to each customer, at every point. Customers will be greeted with a content-rich, personalized experience -- much beyond remembering names, birthdays and purchase history -- and will be consistent across any touchpoint, whether in-store, online, a voice-enabled car screen, to IoT devices, to AR/VR and much more.”- Darin Archer, CMO, Elastic Path