Network World

IoT for retailers: opportunities and challenges

The rise of the Internet of Things (IoT) is already having a profound impact on the world of retail, both online and in the brick-and-mortar world. But according to Darin Archer, chief marketing officer of ecommerce software vendor Elastic Path, we haven’t seen nothing yet.

Via email, I asked Archer about the opportunities and challenges the IoT poses for retailers, and he offered some illuminating answers, including how IoT devices are “especially useful for routine purchases” and how they will increasingly pit retailers against manufacturers.

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