How Pinterest Is Transforming Retail as Company Prepares for a 2019 IPO

Pinterest might have once been discussed as a competitor to the likes of Facebook, but its real utility is in fueling discovery and desire—and contributing to the myriad new consumer touchpoints retailers and brands are scrambling to meet and monetize.

Harry Chemko, cofounder and CEO of microservices software firm Elastic Path, expects retailers in 2019 to get on board with this new “commerce everywhere” mentality, he told Sourcing Journal at NRF’s Big Show this month, and deploy so-called “headless” commerce that turns just about every digital touchpoint into a potential buy button.