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How Artificial Intelligence Can Optimize Customer Loyalty 

“Every successful marketing department needs to ask themselves at least two critical questions. Firstly, “what do our customers really want?”; and secondly, “which of our products or services best meets an individual customer’s needs?”.

To answer these questions, marketers can use artificial intelligence (AI) to create incredibly personalized customer experiences and targeted offers that go beyond selling products and services and develop the holy-grail of long-term loyalty and customer lifetime value.” – Sal Visca, CTO, Elastic Path

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