Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

Sal Visca, chief technology officer at Elastic Path, says voice ordering and integrations with digital assistants are two examples of solutions making it possible for brick-and-mortar supermarkets to streamline the purchasing experience. Kroger, for example, recently announced a Google Assistant action that allows shoppers to order groceries through their grocery pickup application, and Peapod grocery delivery has an Alexa skill.

“In both of these applications, voice ordering allows customers to shop while they’re thinking of it, whether at home, in the car, or elsewhere, rather than while they’re at the store. It’s the same process as making a grocery list, but rather than the additional step of purchasing those intended items at a physical location, the experience becomes much more seamless and at the convenience of the shopper,” Visca says.