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Experience & Disruptive Tech Dominated eCommerce in 2018

The biggest takeaway for me in 2018 when it comes to the eCommerce technology side is slow and steady is not winning this race. Pretty soon it might not even get you qualified. Brands need speed, agility, flexibility and intelligence baked into their commerce platform so it can enable them to bake eCommerce into all the existing and future touchpoints their customers will use. My greatest aha moment on this came when Darin Archer, Chief Marketing Officer at Elastic Path simply said, “I think we’ve got to really recognize that the commerce has got to be woven in, literally stitched into the fabric of the experience.”

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