Digital Platforms to Improve In-Store Experience Key to Black Friday Success for Retailers

“Proving that everybody loves a bargain - around Christmas, the Black Friday juggernaut offers an annual revenue opportunity to retailers as online and mobile shoppers grow in number and confidence. However, as Black Friday is a day when many shoppers put down their laptops and tablets and actually visit their local high-street, retail park or mall, retailers with physical stores must focus on connecting their online and offline customer experience to avoid causing frustration. There are many potential pitfalls for retailers – for example, it can be an incredibly frustrating shopping experience to find products on offer on the website but not available to buy instore.” - Adrian Whitehouse, Alliances Director EMEA & APAC, Elastic Path