Creating a Winning Commerce Strategy with API-First Commerce

“Traditional commerce platforms just aren’t working anymore. Plagued with several inherent limitations that I will discuss, many top brands looking to differentiate, innovate and compete are moving towards headless API-first commerce platforms as they offer more tangible benefits to both the business and its customers.

API-first commerce, also known as ‘headless commerce,’ is very quickly becoming the talk of the town among many commerce teams.

This is because it extends beyond traditional webstores and incorporates shoppable videos, kiosks, magic mirrors and Alexa, as well as virtual and augmented reality use cases to elevate the customer experience.” - Ana Milevskaja, Senior Director, Product Marketing and Demand Generation