Convenience Drives Consumers' Tech Demands

New research from Elastic Path shows consumers looking past the Wow factor, in search of convenience.
Those of us who have grown up watching The Jetsons or even Star Trek were shown a vision of the future in which the tasks of daily life were completely reshaped by technology. Now some of those abilities that were in the realm of science fiction are becoming real possibilities. The question for marketers is: what role should tech be playing in reaching customers?