Brick-And-Mortar Retailers Must Overcome Customer Pain Points to Survive

​​​The loss of in-store foot traffic to ecommerce is not because digital channels are inherently better at retail than brick-and-mortar, or because today’s shoppers are uncompromisingly digital-first. Consumers - heck, human beings - always seek the path of least resistance, and right now, physical stores impose a host of customer pain points that are easily avoided through online shopping.