3 Tips to Pull Off the Perfect Pop-Up Shop
“The pop-up industry was valued at $50 billion in 2016, and it will only continue to grow as more brands discover the strategy as a way to experiment and innovate.
The success of the pop-up shop is no mystery. Brands use pop-ups to dip their toes into new geographic markets without fully committing to a brick-and-mortar location. Given the more flexible nature of rental leases today, brands have more options than ever to come and go quickly while they determine where to expand. By investing in a short-term store location, brands can get a better sense of demand with fewer up-front costs and make smarter long-term decisions.” - Ana Milevskaja, Senior Director, Product Marketing and Demand Generation