January 7th, 2015 | 1 MIN READ

Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

Written by dale

Retailers have been experimenting with digital in-store technologies for a while, but 2015 is poised to be the year when the "Store of the Future" becomes a reality. According to a new Forrester Research report, Predictions 2015: The Digital Store Platform Will Support The Retail Store Of The FutureOpens in a new window, retailers will lay the foundation for the store of the future in 2015, beginning with a focus on integrating enterprise systems. Retailers must tackle back-end systems first so they can enable stores to operate across channels in real time in order to deliver seamless, consistent experiences everywhere.

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