McGraw-Hill Education Selects Elastic Path, SapientNitro and Adobe for Global E-commerce Platform
Flexible combination of commerce + content to fuel next-generation experience platform for world’s premier education publisher
Vancouver, B.C. (Sept. 23, 2014) – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that it has been selected as the preferred ecommerce platform by McGraw-Hill Education, the world’s leading developer of personalized educational solutions.
Under terms of the agreement, McGraw-Hill Education will use Elastic Path commerce technology to create a world class, singular e-commerce destination for finding and accessing learning solutions that delivers a personalized customer experience and strengthens McGraw-Hill Education’s position as a global digital learning company. SapientNitro, named Adobe Global Digital Marketing Partner of the Year in 2013 and new Elastic Path partner, will implement a solution that provides users a seamless web experience that integrates ecommerce and content. McGraw-Hill Education selected Elastic Path, SapientNitro and Adobe Experience Manager, Adobe’s market-leading web experience management solution, based on the strength and flexibility of the integrated offering.
"With more than 11million people using their digital products and services, McGraw-Hill Education is truly a world leader in its field,” said Matt Dion, Vice President Marketing, Elastic Path. “We’re very pleased to have been selected as the commerce technology of choice for such a well-respected global brand. Together with our partners Adobe and SapientNitro, Elastic Path is redefining what a commerce platform can be."
With thousands of titles used by millions of students around the world in 60 languages, McGraw-Hill Education is a powerhouse in education publishing.
"Our products are very rich in content, so we had a strong need to select a commerce platform that focused on the experience,” said Stacy Hansbury, Vice President of Digital Channels and Customer Experience McGraw-Hill Education. “With Elastic Path, Adobe and SapientNitro, we opted for flexibility and tight integration over a more traditional retail-focused solution. Now, not only can we offer our students the best in research-based content and digital technology, we can deliver it in a way that’s intuitive and efficient.”
“We are pleased to partner with Elastic Path and Adobe to help McGraw-Hill Education create a more robust digital experience for instructors and students to access content and make purchases,” said David Bernstein, vice president, consumer engagement platforms practice, SapientNitro. “We aim to help McGraw-Hill better meet the demands of today’s always-on consumer through omnichannel touchpoints, when they want it, where they want it.”
“The next generation of students are growing up in a digital world,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. “Together with Elastic Path’s e-commerce engine and McGraw-Hill Education’s vast digital products and services, we are delivering on the promise of experience-driven commerce in education, a powerful mix of content and transactions through any channel, at any moment, and on any device.”
Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.
Unlike other ecommerce platforms, Elastic Path Edition for Adobe Experience Manager doesn’t just connect to Experience Manager, but has been built from the ground up to seamlessly integrate with Adobe Marketing Cloud. Elastic Path commerce functionality, such as pricing, promotions, ordering, and other ecommerce capabilities, is automatically made available to Adobe Marketing Cloud solutions. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and Adobe Social to optimize promotions based on ecommerce functionality, such as personalizing a price promotion through A/B testing or targeting an e-mail campaign to specific personas using nested product bundles.
For more information about Elastic Path Edition for Adobe Experience Manager, visit https://www.elasticpath.com/adobe-ecommerce. Adobe and Elastic Path will also be co-presenting about experience-driven commerce at Shop.org Summit from Sept. 29 – Oct. 1 in Seattle.
SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit www.elasticpath.com/company/about-us