Ecommerce Digest: August 2015

By Linda Bustos

As we near the end of summer and rapidly transition into the holiday season, enjoy our choice cuts of ecommerce goodness from the month of August.

  • There’s a lot of talk about the “store of the future” – omnichannel Nirvana, where technology meets the in-store experience. But how is this technically achieved? Our own Matt Dion shares the secret with Total Retail.
  • Digital marketers moving from campaign driven approach to a more customer-centric one recognize their need for a single customer view, which requires integrating data and eliminating silos. Econsultancy outlines 6 things you need to know about achieving SCV.
  • Emarketer reports 64% of ecommerce buyers begin their online shopping journey in a marketplace such as eBay, Amazon or Etsy vs 48% that begin with their favorite retailer. This holiday, consider the impact of not leveraging at least one marketplace to attract new customers.
  • Over half of your site elements aren’t working. Which half? ConversionXL suggests a solution through existence testing.
  • How can you take advantage of dynamic content for site personalization without affecting your SEO? Econsultancy serves up some best practices for brands using dynamic content.
  • Not all responsive design is about scaling down. How about scaling up for larger screens including IPTV? Baymard Institute has some great ideas for how to do upscale responsive ecommerce.
  • KISSmetrics explains the 5 elements of adaptive content that you can use to deliver a personalized experience in the context of his or her device.
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