Headless Commerce

Find out Why Losing Your Head is a Good Thing at our B2B Next
Pre-Conference Workshop

Monday, September 30th | 10:00 - 2:00pm CDT
Hilton, Chicago


Imagine the Future of B2B Commerce

The digital transformation of B2B commerce has been fast and furious but, it has its benefits. Perhaps the most important is the massive opportunity for B2B innovators and disruptors to break down the paradigm of traditional B2B commerce through the use of headless commerce and reimagine what is possible beyond the webstore to truly enable commerce everywhere.

To kick-off B2B Next 2019, John Bruno, VP of Product Management at Elastic Path, formerly Sr Analyst, B2B Commerce at Forrester will lead a session for forward-thinking B2B commerce practitioners.

You’ll gain insight from a panel of your peers in the B2B commerce space, discuss your own experience introducing innovation into your companies during a networking lunch and then, spend the afternoon in a workshop inspired by the well-known design thinking methodology to define, ideate and share what the future of B2B commerce experience can look like.


9:30-10:00: Registration
10:00 - 10:15 Opening and welcome remarks
10:15 - 11:00 Practitioner panel
11:00 - 12:00 Workshop: part 1 – ideate, design, and prototype
12:15 - 1:00 Networking lunch
1:00 - 1:30 Workshop: part 2 - share
1:30 - 1:55 The art of the possible demo
1:55 - 2:00 Closing remarks

Key Takeaways:

1) You will walk away with a deep understanding of headless commerce and, how to apply the design-thinking methodology to your future B2B commerce experience strategy

2) You will liberate your mind from the idea that a dynamic commerce experience can only exist within a webstore

3) You will leave the event with a large amount of actionable insight to bring back to your organization.


*This is a workshop for enterprise ecommerce practitioners, Elastic Path reserves the right to limit entry to individuals not directly invited or approved to attend the workshop in advance.

Save Your Seat Today!

This workshop is open to all practitioners who want to get first-hand experience on how to be on the leading edge of B2B Commerce and reinvent the future of buying and selling.

Monday, September 30th
10:00am - 2:00pm CDT
Hilton, Chicago

Interested in attending B2B Next? Register for our workshop and receive a unique link for 10% off your B2B Next Conference Pass.