Headless Commerce for B2B

Find out Why Losing Your Head is a Good Thing at our B2B Next Pre-Conference Workshop

Monday, September 30th | 10:00 - 2:00pm CDT
Hilton, Chicago


Imagine the Future of B2B Commerce

Headless commerce. The term has been floating around the industry for some time. What is it anyway and why should you care?

Join your B2B peers and commerce leaders for an exclusive workshop on headless commerce, where we will define what it is, how and why it works, and how you can leverage it for your business.

John Bruno

Whether you are brand new to commerce or have had your first go-around, one thing remains consistent: B2B companies sell through more channels and touchpoints than just the self-service website. This creates a major opportunity to expand your digital reach to other sources of growth. The problem is how to do it in a cost-effective way. This is where headless commerce plays a key role.

In this workshop, understand what headless commerce is and how it can be used to transact anywhere and anytime because it’s built for how you run your business. We will guide you through the design thinking methodology that helps you ideate, design and prototype innovative B2B commerce experiences for your business, such as B2B sales rep app or customer service rep experience. Join us to see why losing your head is a good thing.


Monday, September 30th


10:00am - 10:15am
Opening and Welcome Remarks

10:15am - 11:00am
Practitioner Panel - Headless commerce with Würth Louis & Company and TruGreen

11:00am - 12:00pm
Interactive Workshop: Part 1 – Ideate & Design your B2B Experience

12:15pm - 1:00pm
Networking Lunch

1:00pm - 1:30pm
Interactive Workshop: Part 2 - Share & Prototype your B2B Experience

1:30pm - 1:55pm
Sales rep B2B application demo

1:55pm - 2:00pm
Closing Remarks

Meet the Panelists:

Carla Gonzales
Carla Gonzales
Brian Beck
Brian Beck
Gregor Ruthven
Gregor Ruthven
Andrej Maihorn
Andrej Maihorn
Brian Walker

Key Takeaways:

1) Hear from B2B commerce practitioners, Gregor Ruthven, of TruGreen and Carla Gonzales of Würth Louis & Company as they share their experiences leveraging headless commerce in their companies.

2) Gain valuable insights from industry thought leaders, Brian Beck of BECK eCommerce and Brian Walker of BloomReach.

3) Learn about headless commerce in an interactive workshop to define, ideate, and share your innovative B2B commerce experiences.

4) Leave with the know-how and tools to break today’s commerce paradigms and reinvent the future of digital buying and selling where commerce happens everywhere.

Find out from industry practitioners why you should attend the workshop:

Featured Panelist

Gregor Ruthven, Former Global Digital Product Manager, SVP Worldwide and, participant in our practitioner panel discusses with Elastic Path's Ana Milevskaja what led him to choose headless commerce and, his advice to other B2B eCommerce practitioners on how to choose the best solution for their needs. 

Interview with Andy Hoar

Ana Milevskaja, Senior Director, Product Marketing at Elastic Path caught up with B2B Next Conference and Expo co-founder, Andy Hoar to learn more about this year’s event. Andy discusses what he’s most excited about for this year’s show and how practitioners can make the most of the three-day event.

*This is a workshop for enterprise commerce practitioners. Elastic Path reserves the right to limit entry to individuals not directly invited or approved to attend the workshop in advance.

Save Your Seat Today!

This workshop is open to all practitioners who want to get first-hand experience on how to be on the leading edge of B2B commerce and reinvent the future of buying and selling.

Monday, September 30th
10:00am - 2:00pm CDT
Hilton, Chicago

Interested in attending B2B Next? Register for our workshop and receive a unique link for 10% off your B2B Next Conference Pass.