Elastic Path Showcases Commerce Experiences of the Future at Adobe Summit
Demos to illustrate how brands can use context to deliver the most advanced, personalized transactions based on individual preferences and circumstances
Las Vegas, Nevada (March 27, 2018) – Elastic Path Software Inc., provider of the leading enterprise commerce solution, Elastic Path Commerce, will be showcasing how brands can deliver contextual, connected commerce experiences at Adobe Summit from March 27-29 in booth #312.
“The demonstrations illustrate how a combination of technologies and new customer journey concepts can push boundaries to create exceptional, individualized customer experiences,” said Harry Chemko, CEO, Elastic Path. “In these cases, we are combining user interaction methods, beacons and the digital voice assistant, Alexa, with Elastic Path Commerce and Adobe Experience Manager, part of Adobe Marketing Cloud. All of these technologies work synergistically to make it easier for customers to access products and services they might need depending on who they are and what their circumstances are.”
The scenarios are centered around use cases a customer would experience while shopping for retail fashion clothing and accessories. Using Elastic Path Commerce and Adobe Experience Manager, the customer is presented with individualized products, services and special offers based on their buying history, location, as well as external contextual information such as weather and machine learning inputs.
A unified customer profile is central to creating personalized experiences. Today, Adobe announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys. Elastic Path will continue to collaborate with Adobe to ensure that joint customers deliver the best experiences possible to their customers by leveraging a true unified profile.
“Leading companies executing digital transformation strategies are looking for commerce solutions that deliver rich experiences and create new opportunities to monetize in the moment,” said Errol Denger, director of commerce strategy at Adobe. “With Elastic Path and Adobe, brands can choreograph a complete digital customer journey across unlimited touchpoints, products, services and promotions that maximizes engagement and drives higher revenue.”
About Elastic Path
Defining the future of commerce, Elastic Path develops the world’s most sophisticated enterprise commerce solutions. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences, facilitates business agility, and eliminates sales channel silos. Elastic Path is a private company based in Vancouver, Canada with sales offices in the UK and US. For more information, visit elasticpath.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.