Elastic Path Adds Intelligent Search Powered by BloomReach


Powerful search and merchandising capabilities enable Elastic Path Commerce users
to personalize shopper experiences across touchpoints


VANCOUVER, BRITISH COLUMBIA -- March 4, 2019 -- Elastic Path, the world’s leading provider of enterprise API commerce solutions, today announced availability of BloomReach Search and Merchandising through Elastic Path Commerce. Users of Elastic Path Commerce now have access to BloomReach’s leading AI-powered search and merchandising capabilities to differentiate their brand with relevant, engaging and personalized experiences across all customer touchpoints.

“By integrating BloomReach’s Search & Merchandising solution, Elastic Path Commerce users now have another powerful tool in their toolkit. These two best-of-breed solutions work together seamlessly to help brands ensure one-to-one experiences for every customer, at every interaction,” said John Bruno, VP of Product Management at Elastic Path. “Intelligent search is a vital part of a robust commerce strategy, and BloomReach is a visionary in the space. Together, our solutions drive deeper shopper engagement and stronger conversions through personalized experiences for each customer.”

Using Elastic Path’s headless commerce solution, businesses can extend commerce through a single platform to any conceivable customer touchpoint. Paired with advanced search algorithms and merchandising tools from BloomReach, businesses can then fully optimize each shopper’s search, browse and landing page experiences at those touchpoints. Together, BloomReach and Elastic Path enable businesses to learn from and adapt to customer behavior to deliver unified, highly relevant and personalized experiences for each visitor across all touchpoints.

“BloomReach and Elastic Path are a natural fit, and I’m excited to expand our partnership,” said William Uppington, Chief Product and Strategy Officer at BloomReach. “It’s never been more vital to create the right experience personalized to each customer across channels, and doing so requires a nimble approach informed by customer intelligence. This partnership allows Elastic Path customers to do just that and exceed shoppers’ heightened expectations for personalized experiences with their favorite brands.”

When brands move away from the monolithic commerce platforms to more flexible architectures like Elastic Path Commerce, they can innovate quickly, re-imagine their customer experience across touchpoints, and leverage tools and technologies that truly support their businesses, not just those come with their commerce platform.

To learn more about how Elastic Path Commerce and BloomReach work together, click here.


About Elastic Path
Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information, visit http://www.elasticpath.com.


About BloomReach
BloomReach is a machine-learning, big-data technology company that delivers a more relevant digital experience using data from more than 75 million monthly unique consumers and the applications built on its Personalization Platform. BloomReach's core technology – the Web Relevance Engine (WRE) – algorithmically understands content and users, matching this understanding with demand and intent data from across the Web. BloomReach's Commerce products adapt your content to make it personal and relevant for individual users. BloomReach Compass surfaces actionable product performance and recommendations that maximize revenue.

BloomReach's portfolio of customers include: Neiman Marcus, Sears Outlet, Staples and Williams-Sonoma. Created in 2009, BloomReach is headquartered in Mountain View, Calif., with offices in New York City, London and Bangalore. BloomReach is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures. Visit BloomReach.com for more information.

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