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    • In the News

      How Winning CMOs Are Driving Growth

      Most CEOs feel their CMO's efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can b...

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    • In the News

      New research: brands misunderstanding what tech-savvy shoppers want

      Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...

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    • In the News

      Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

      While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research fro...

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    • In the News

      Report shows disconnect – what new consumer want and what brands deliver

      Elastic Path, a provider of enterprise API commerce solutions has launched a new data report. “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The report reveals...

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    • In the News

      Report: Brands not understanding shopper needs

      There's still a big disconnect between shoppers'needs and what brands understand when it comes to those needs and providing a friction-free buying experience. That's a prime finding of E...

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    • In the News

      New Research Confirms Brands Still Misunderstand Shoppers’ Needs

      Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...

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