In The News

In the News

What makes – and keeps – your company relevant?

Your customers, both external and internal, are asking: Why you? Why now? What makes you relevant? More important, they will ask the same question every day into the future. Remaining rel...

Read more
Convenience drives consumer demand in the news thumbnail
In the News

Convenience Drives Consumers' Tech Demands

Convenience Drives Consumers' Tech Demands New research from Elastic Path shows consumers looking past the Wow factor, in search of convenience. Those of us who have grown up watching ...

Read more
In the News

How Winning CMOs Are Driving Growth

Most CEOs feel their CMO's efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can b...

Read more
In the News

New research: brands misunderstanding what tech-savvy shoppers want

Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...

Read more
In the News

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research fro...

Read more
In the News

Report shows disconnect – what new consumer want and what brands deliver

Elastic Path, a provider of enterprise API commerce solutions has launched a new data report. “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The report reveals...

Read more
In the News

Report: Brands not understanding shopper needs

There's still a big disconnect between shoppers'needs and what brands understand when it comes to those needs and providing a friction-free buying experience. That's a prime finding of E...

Read more
In the News

New Research Confirms Brands Still Misunderstand Shoppers’ Needs

Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...

Read more
In the News

The shopper of the future: brands failing to match customer’s needs

Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, accord...

Read more
In the News

Survey: Customers want leading-edge tech, do retailers deliver?

Retailers are overestimating the effectiveness of their customer-facing solutions. According to “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer,” a survey of con...

Read more