In The News
How Winning CMOs Are Driving Growth
Most CEOs feel their CMO's efforts can drive company growth. But not all of them believe they have done so. According to a new McKinsey study, while 83% of global CEOs say marketing can b...
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New research: brands misunderstanding what tech-savvy shoppers want
Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...
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Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings
While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research fro...
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Report shows disconnect – what new consumer want and what brands deliver
Elastic Path, a provider of enterprise API commerce solutions has launched a new data report. “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The report reveals...
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Report: Brands not understanding shopper needs
There's still a big disconnect between shoppers'needs and what brands understand when it comes to those needs and providing a friction-free buying experience. That's a prime finding of E...
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New Research Confirms Brands Still Misunderstand Shoppers’ Needs
Elastic Path, the leading provider of enterprise API commerce solutions, today launched a new data report: “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer.” The o...
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The shopper of the future: brands failing to match customer’s needs
Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, accord...
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Survey: Customers want leading-edge tech, do retailers deliver?
Retailers are overestimating the effectiveness of their customer-facing solutions. According to “The Sci-Fi Shopper: How to Future Proof Your Brand for the New Consumer,” a survey of con...
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The shopper of the future: brands failing to match customer’s needs
Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, accord...
Read more
‘Future-Proof’ Your Brand for the Tech-Savvy Consumer
Knowing what your customers want is crucial for any brand. Is your brand keeping up with all of the technological innovations that the tech-savvy customers of today have come to desire, a...
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