Create meaningful commerce experiences that are proven to maximize ROI.
In today’s hyper-connected world, both B2C and B2B organizations are demanded to provide compelling experiences to differentiate and remain relevant.
Customers interact with 5 to 6 touchpoints while making a purchase. Maximizing their engagement with your brand, is paramount.
Ensuring you make their ability to transact seamlessly is available through rich, personalized experiences based on their behavior, is the key to monetize those interactions.
In this eBook you'll learn:
- How the buyers’ journeys have evolved as a result of the proliferation of customer touchpoints
- Why more and more organizations are adopting an experiential commerce approach
- How API-based commerce, digital experience management and quantitative and qualitative analytics can work in concert to unlock hyper-focused customer engagement
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