Why we wrote this:
Digital experiences are becoming essential to every business. Yet few firms have the organizational structure or technology needed to make good on their promise.
"Unified APIs Lead To Success In Digital Customer Experience", a new Elastic Path research study based on independent and objective research conducted by Forrester Consulting, discusses why companies must embrace a new way of projecting themselves in the form of secure, easy-to-consume unified APIs that are easily integrated into a wide range of digital touchpoints. This report provides quantitative insight into the challenges faced by those who deliver digital experiences, and describes the most promising solution—a unified API strategy that is already paying dividends to early adopters.