In selecting an ecommerce platform to power the new venture, had several challenges to address. “It was clear who we were going to go with early on,” said Jorge Tung, Chief Technology Officer, “Elastic Path is very open, very flexible and it aligned with our mindset." A key part of’s success has been its first-mover advantage. By launching Elastic Path Commerce in just 2 months, it was one of the early entrants to the online wine market, carving out a leadership position in Latin America.