Elastic Path Now Search Engine Optimized Ecommerce Software

Advanced ecommerce search engine optimization (SEO) offered in the latest version of Elastic Path to help internet retailers leapfrog competitors in MSN, Yahoo, and Google search results.

Vancouver, BC, Canada, May 5, 2006 -- Elastic Path Software, the pioneer of flexible ecommerce, announced today the successful re-launch of electricshopping.com, the premiere online retailer of home appliances and merchandise in Europe. Since early 2001, electricshopping.com has offered low price guarantees and free shipping for home appliances within the UK. They have further extended their leadership position by developing their online store on the Elastic Path ecommerce software platform. "Our previous ecommerce software simply could not keep up," stated Rob Levy, Principal of electricshopping.com. "We needed something with more flexibility in order to support and help grow our rapidly evolving business. We are ecstatic with the results we have achieved with Elastic Path in such a short period of time." Utilizing the expertise of London-based digital agency Exentric Thinking for systems integration, electricshopping.com has lowered abandonment rate among new shoppers, increased average order size by 10%, increased back-office throughput by 250%, reduced order processing errors by 150%, added the ability to track, segment and reward repeat customers, and achieved an outstanding 150% increase in daily orders in just 8 months. To achieve this increase in revenue effective merchandising is employed with targeted cross-selling, highlighting featured products, and offering price discount promotions with savings notices. Comparison shopping engines are used alongside search engine marketing to drive traffic to the main site and branded micro sites, managed with the same back-office system powered by Elastic Path ecommerce software. "Electricshopping.com is a model for effective ecommerce customer experience," said Harry Chemko, CEO of Elastic Path Software. "We are thrilled to be a part of their remarkable and ongoing growth."About Elastic Path SoftwareElastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit https://www.elasticpath.com.