Elastic Path Enables The Future Of Commerce

“Today, we think of a retail point of sale, we think of online cart checkout, or we think of some new mobile checkout points. But that whole paradigm is going to disappear,” said Peter Lukomskyj, VP of products at Elastic Path. “Point of sale is going to merge with online; offline and online will become one in the same. Consumers are already driving that.”

“Our commerce platform not only allows companies to express their brand through various touchpoints — mobile, social, Internet of Things,” said Lukomskyj, “but also to conduct commerce at those touchpoints. What we’re providing the market is a headless API-based system, which allows any of those touchpoints to be used as a transaction point.”

This article originally appeared on pymnts.com.